Cycling with an Advantage

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine


Alright… Admittedly, bicycles do hold a rather unfair advantage when it comes to moving their riders through urban traffic. They can weave through obstacles, they can roll up to a blocked intersection along the curb of the outside lane,  and they are much faster off the line, and through the turns. The major difference has always been top speed, which means that no matter what happens, Cyclists have always had to deal with the risks associated with being passed by much larger and faster vehicles….That is until now with the spread of motor-assisted E-Bikes. In the video below we can clearly see that the German “ErockIT” will change people’s perceptions of eBikes, and offers us an almost surreal glimpse of a world where eBikes not only share the road with equal speed, but now with an almost unfair advantage as well!

Before you get all excited though, keep in mind that the “ErockIT” costs 30,000 euros – or around 44,000 U.S. dollars! – and customers have to put down 25 000 euros just to place an order to get in line . Once you see this  perform though, you might not be so floored by the exorbitant price tag

Stefan Gulas is convinced the ErockIT – which can travel up to 80 kilometers, or almost 50 miles an hour, is a transport revolution. This is essentially a very cool EV, that helps to make electric transport comparable with the Ducatis and Porsches of the world.

Gulas says he expects the bike will appeal to “creative, successful, people”. So finally this market segment will have something comparable to put in the garage next to their Tesla Roadster!

Note: The price has since been reduced to 18,000, and remember that this bike is in pre-mass production phase, and are essentially one-offs! I imagine the mass-production price will be significantly lower, probably in the 5000- to 8000 price range

Here’s a video with Stefan Gulas that shows the eROCKIT in action!

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine

Bike Blitz Bags 400!

It seems that the Toronto Police were going after some low hanging fruit this week, in a bid to write more tickets, and “raise awareness” for regulations that govern Cycling and Pedestrians on our streets. Since the Media would not likely be interested in a straight informational press release on such things, the added interest of cops going on a “zero-tolerance” blitz, was enough to get this issue into the papers where it belongs. Unfortunately some papers took this as another opportunity to stir up abit more rancor between Motorists and Cyclists…

Read more

For Whom the Bike Bell Tolls


Spread the News!

Bike Belle

Most people are pretty good at thinking on their feet, but nobody’s arguing that we couldn’t use better set protocols to fall back on as well…Especially when trying to avoid dangerous urban traffic snags, or at least unsnarling any incidents with an added measure of basic diplomacy. But how do we optimize the flow, and smooth the social bumps, without conceding our freedom and Autonomy to some vision of greater “efficiency”. Some pre-Orwellian version Central Traffic Control that safely auto-pilots us around within rails and fences like well-tempered livestock…

Deep down, most people might prefer being enabled with better social protocols available to them when it comes to negotiating their way through traffic. Systems that don’t dictate, but rather relate conditions (such as who arrived first at an intersection!) in a more universally effective fashion without needing to rely on systems that need to change the world around us first.

Unfortunately, popularised use of public CB Radio never made it past the 70′s, so the only usable ‘public broadcast’ tools that we have on the road are a handful of visual signals, and our crude but effectively alarming horns and bells. Nevertheless, since Cyclists still have the most safety to lose in any traffic mêlées, let’s pause to consider a communications experiment that involves our existing but oddly underused bike bells…Rather than just ringing them willy-nilly without rhythm or good reason.

Read more

A Street Menace for Mayor ?

Spread the News!

Carefull where you step, there…Rob Ford

This little sociopathic rant, should eliminate this guy from even being allowed to run a car on our roads….
Let alone run for Mayor of our City !


Bring the Noise


Spread the News!

Anybody who’s been anywhere near a moving electric car has probably been astounded by the stealth of it’s silent approach, but this became a safety concern for some special interest groups, who felt that industry standards were needed for everyone’s greater safety. The question isn’t so much ‘why’, as much as it is ‘how’ this noise will be made, and ‘what’ will it sound like? So, back in 2008, the experts at the Geneva-based United Nations Economic Commission for Europe, the body responsible for harmonizing global vehicle regulations, started working on a set of minimum noise standards designed to prevent the uber-quiet Electric Vehicles (EV’s) from becoming a safety risk to Pedestrians – particularly young children and the blind. The results of this initiative are the Vehicle Sound for Pedestrians (VSP) standards, which we can already see (uhm ‘hear’) demonstrated in the new Nissan Leaf.

Read more

Relative Mass

Everything is OK- G20 Summit Toronto

Spread the News!

After having to delve into the underhanded PR methods that were used to develop and support the temporary Police State that was invoked during Toronto’s G20 Summit, it’s still rather difficult to remind ourselves of the beneficial roles that PR plays in forming and supporting Public Opinion. Rather than rehashing the litany of horrifying physical abuses and civil rights violations from last weekend though, let’s attempt to remind ourselves the role that PR can play in creating an orderly and peaceful society.

Here’s a great little piece of German PR that really helps put a proper perspective on how so many many more people could manage to peacefully use public roadways everyday… if they weren’t taking up so much more space with single-occupancy cars.

In case we’ve forgotten…Here’s what a clear and beneficial PR Message looks like:

Read more

Critical Mass


Spread the News!

I was recently inspired by a photograph taken of a city street that carried a clear an beneficial message for anybody who saw it…All without any need to explain the self-evident and underlying message.  Unfortunately, rather than delving into the superb PR methods that were used to develop that message (and it’s sense of collective order and civic pride), I’ve instead been overcome by the bitter sense of revulsion created by the PR methods used to support and condone the temporary Police State that was invoked during Toronto’s G20 Summit. A lingering stain which continues to mark both our own city’s badly shaken sense of security, as well as marking out what little true journalism we can actually expect our the Mainstream Media after seeing how blatant violations of civil rights were either upheld or even condoned by some members of the Media as examples of a necessary Social Order. It seemed that only Reporters on the ground amidst the carnage were reporting a clear picture of the events. The CTV are one of the few and notable examples of Media coverage that at least attempted to present a bigger picture to the slanted mainstream coverage…

Read more

Protesters vs. Police PR


Spread the News!

The Media offered us the standard coverage to statements from the world leadership that recently assembled for the enormously costly and disruptive Toronto G20 Summit proceedings in Toronto.  Sadly, the events surrounding these closed meetings have largely overshadowed the positive spin attached to any such hollow pronouncements, and have actually done far more to damage our social fabric than any amount of new fiscal policy could ever repair.

Even after the fallout from those widely broadcasted and curiously unattended police car fires has settled back to the ground where nothing now remains but the street-stains, it’s become increasingly clear that only certain segments of the mainstream media can be expected to question the status quo, and remark that the Police actually did the most damage to our mild-mannered city not only by failing to keep the peace and apprehending a very conspicuous minority of vandals during their detestably destructive crime spree, but more importantly in visibly perpetrating almost all of the  the actual physical violence against our primarily peaceful assemblies of unarmed and passive Citizenry.  While thugs appeared to have free reign of the streets,

I don't see anything...Do you ?

Photo by Michael Talbot, CityNews.ca

Read more

Why Rack It and Rocket ?


Spread the News!

Even though the Toronto Transit Commission (TTC) was glad to announce that 91% of its buses will now be equipped with bike racks for this Summer, anybody on the streets can tell you that even the existing racks really aren’t being used much at all as it is, and any new racks will likely be seen the same way by the Public. Unfortunately the adoption rate for this service hasn’t been as quick nor high as proponents might have hoped for in this first year, and the Media and PR efforts to promote the service have been politely neutral…at best. To make things worse, this well intentioned initiative has even been getting some rather negative publicity as we’ve recently seen, where certain members of the Press Corps would rather persecute the plan during it’s tricky adoption phase, rather than proactively promoting and encouraging the more widespread understanding and use of the racks as they become a permanent feature right across the entire system. This effectively leaves most people to find their own reasons for adopting this service.

So let’s have a go at it here…

Read more

Bikes on Buses are a PR Bust


Spread the News!

Just recently, the Toronto Transit Commission (TTC) was glad to announce that 91% of its buses will soon be equipped with bike racks for this Summer, and despite how little they may actually be getting used, during this ongoing and surprisingly slow adoption phase, the TTC remains upbeat on the service. At just over $2 million for the upgrade, most Cyclists and Mass Transit proponents consider this a pretty economical way to encourage new ‘multi-modal’ Ridership for years to come. Yet even the most positive pundits would likely have presumed that this initiative had already shown sufficient feasibility to proceed to this level of service though, so many people are wondering why the TTC has installed these racks right across their entire fleet before showing some early success on key routes.  Most people didn’t even realize that Toronto had bike racks until they started seeing them for themselves. The resulting question then, is why has the adoption rate for this service been so sluggish to during this period? Is this simply a mishandled piece of Public Relations?

Obviously, the hardcore Cycling Commuters aren’t going to trade in their winter tires for metropasses, and all the existing TTC Riders probably won’t suddenly swayed into taking a bike along with them on their regular daily commute just for kicks. Yet surely there are all sorts of new possibilities and benefits that this service opens up for consideration, even though we’re left to find these for ourselves. At the very least, these Bike Racks would appear to be a simple and (relatively) economical way to either draw more Riders into the transit fold, or benefit current users with the option to cycle in or away from their first or last stop, all while laying some basic groundwork for the future of grass-roots growth in Transit ridership overall….So what’s the holdup in moving ahead with it?

Is there an issue with Public Perceptions?
Or does the problem start down at the source of most Mainstream Media Content nowadays ?

Read more