The Green Revolution seems like a broad general term that most people wish was alot less about marketing hype, and alot more market-driven hope. In this particular case though, it also represents a small firm that is offering to realize a form of people-powered green energy that could soon be available in your very own local gym. All it took to get these power-generating stationary bikes rolling was the opportunistic vision of a LEED’s certified entrepreneur and the adept experience of a mechanical engineer to finally put the pieces together. At which point the fitness industry finally has a personalized way to use Ontario’s fancy new feed-in “smart meters” to monetize their investments, and springboard into some ‘green’ marketing strategies of their own.
Evidently, the fellows behind “The Green Revolution” not only realized just how much energy was being burned off in most exercise gyms (as most members already suspect), but they’ve also followed through on this potential energy with the next logical steps in developing a system that could put all that wasted energy to better use. At least in terms of marketing power and symbolic carbon credits…Whatever those turn out to actually be!
Harnessing the Energy of Gym Rats…
Who hasn’t looked at lines of sweaty gym-members on treadmills and exercise bikes and wondered why so much energy could be getting wasted as heat and resistive friction, while tv screens, air conditioning, and lighting all sucked energy from distant generating stations.
If we can put aside aside any jokes about treadmills to nowhere, and paying for the privilege of soundlessly sweating alongside strangers, there’s also a rather obvious connection between burning energy, and putting it to better use, that’s finally being considered in a more productive setting.
Unfortunately, for a company run by a LEEDS consultant and and professional engineer, there’s literally no technical information available on these machines, let alone the basic specs to offer reviewers, readers and potential customers an idea about what they’re actually looking at.
Perhaps a company that is clearly trying to sell an idea, who’s time is long overdue, is just falling short on some basic marketing info. Or perhaps the design specs are still being worked out, and they don’t want to commit to any numbers yet. Or maybe this is just another example of building business relationships today, based on future promises. An idea which is certainly no newer to the Green business space, than any other speculative play we see in an age where the financing plays ideas are sometimes much more lucrative than the final product.
Energized by an entrepreneurial spirit, ESI Energy Solutions has been working with building owners and office managers around the country to limit their energy use and expenditures. Through building survey, project management or financing, Energy Solutions is able to tailor any project in any location around the world.
ESI Energy Solutions International, LLC was founded 2007 by Chris Maddern. A young entrepreneur with experience in management and business consulting and Robert Howard, PE. A mechanical engineer